Information for retailers

Welcome to the Healthy Start retailer website. You can find information and advice about joining and operating the Healthy Start scheme here.

If you sell:

then we want you to take part in Healthy Start.

This site explains how it works and how you can register.

News flash

Vouchers can now be used for plain frozen fruit and vegetables as well as fresh. Remember Healthy Start retailers can only accept vouchers for Healthy Start foods - accepting them for anything else is against the law.

How does it work?

Your customers can use the vouchers in full or part payment for Healthy Start foods.

Customers might use more than one voucher at a time. Registered Healthy Start retailers can accept them for Healthy Start foods as long as all the vouchers they want to use are within their use-by date.